Who better to ask than the startup experts, the VCs that watch the industry, guide the startups, hear their pitches, and invest in them?
33 startups to watch in 2017, according to VC investors
2017 is almost here and it's once again time to predict which startups will take the tech industry by storm.
So we reached out to a handful of top VCs and asked them which young or growth-stage startups will boom in 2017.
We asked them to particularly focus on non-enterprise startups — companies that sell directly to consumers rather than businesses. (For the hottest companies in enterprise, check out our list here).
The VCs we spoke to gave us this list that includes everything from video chat apps, to delivery drones, to companies that help you track your spending or invest your money.
Below are the 33 companies that are poised to boom in 2017.
Hooked: bite-sized stories for your phone
Company name: Hooked
VC: Greylock's Josh Elman
Relationship: VC is an investor.
Funding: $3 million
What it does: Hooked turns stories into bite-sized, chat-style messages, or lets fans write their own.
Robinhood: Free stock trading
Company name: Robinhood
VC: Greylock's Josh Elman
Relationship:
Funding: $66 million
What it does: Robinhood is a free stock-trading app that makes it easy to buy and sell stocks from your phone.
Laurel & Wolf: interior designing online
Company name: Laurel & Wolf
VC: Charles River Ventures' Saar Gur
Relationship: VC is an investor.
Funding: $25 million
What it does: Laurel & Wolf easily connects people with interior designers online, making it easy and affordable to transform a space.
Why it's hot:"Laurel & Wolf w
Opendoor: A different kind of real estate
Company name: Opendoor
VC: Charles River Ventures' Saar Gur
Relationship: None. VC just thinks it's cool.
Funding: $320 million
What it does: Opendoor is betting that homeowners would take a guaranteed sale over a higher price. It calculates a fair market value and pays homeowners before re-selling the home with a 30-day satisfaction guarantee.
Gametime: mobile ticket buying for live events
Company name: Gametime
VC: Accel's Brian O'Malley
Relationship: VC is an investor.
Funding: $33.3 million
What it does: The app allows people to find last-minute tickets for live sports and entertainment and easily share them with friends.
Why it's hot:"Gametime is the fastest growing ticketing company ever to reach $50 million in gross sales. By focusing on the mobile audience, Gametime makes everything easier, whether you’re sharing tickets through sms or selling tickets by just taking a picture
TheSkimm: a must-read morning newsletter for millennials
Company name:theSkimm
VC: Accel's Brian O'Malley
Relationship: Not an investor. VC just thinks it's cool.
Funding: $16.4 million
What it does: TheSkimm is a morning newsletter (now with an app) that condenses the news of the world into easy-to-read headlines and blurbs.
Why it's hot: "Founded by two former journalists, theSkimm has become the daily newsletter for over 4 million millennials. Blending news with a clever tone, theSkimm has branched out from the newsletter with an app and now a commerce experience," O'Malley says.
Zipline: Drones that will save lives
Company name: Zipline
VC: Sequoia's Matt Huang
Relationship: VC is an investor.
Funding: $85 million
What it does: Zipline builds drones that can transport life-saving medical supplies like vaccines, medicines, or blood.
Why it's hot:"Zipline is the world's first commercial drone delivery service. While many companies are still just experimenting with drones, Zipline is addressing a major need (delivering life-saving medical supplies) and has kicked off in Rwanda, where poor roads and healthcare infrastructure have often made it difficult to reach patients. With a brilliant technology team and data from real customers, look for them to extend their lead in 2017," Huang says.
Discord: all-in-one voice and text chat for gamers
Company name: Discord
VC: Sequoia's Matt Huang and Kleiner Perkins' Eric Feng
Relationship: No relations. VCs just think it's cool.
Funding: $29 million
What it does: Discord helps gamers ditch Skype and texting and instead provides an all-in-one platform for voice and text chat with friends.
Hollar: the online dollar store
Company name: Hollar
VC: Kleiner Perkins' Eric Feng
Relationship: VC is an investor.
Funding: $47.5 million
What it does: Hollar is reinventing the dollar store for online and mobile shopping, proving you can still buy cheap, high-quality goods online.
Why it's hot:"Dollar stores are a growing $50 billion market with less than 5% of transactions happening online. Not surprisingly, dollar-store shoppers want the convenience of ecommerce and are loving Hollar, which is doing millions in sales and grown 50% month on month," Feng says.
Affirm: a new way to pay for purchases
Company name: Affirm
VC: Andreessen Horowitz's Alex Rampell
Relationship: VC is a cofounder and investor.
Funding: $520 million
What it does: Affirm provides loans from the point of sale so shoppers can pay for purchases across multiple months.
Why it's hot: "I'm of course biased, but truly excited about the success and potential of Affirm to re-invent finance for millions of Americans that either don't have access to, or are frustrated with, the traditionally opaque and unfriendly banking system. Max Levchin and team are rethinking the entire process, starting off by making it quick and easy for anyone to secure a transparent loan at the point of purchase, and have already seen tremendous results. Affirm has a unique customer acquisition model, as merchants promote Affirm to their customers," Rampell says.
SoFi: reinventing student loan refinancing
Company name: Social Finance (SoFi)
VC: Andreessen Horowitz's Alex Rampell
Relationship: No relation. VC just thinks it's cool.
Funding: $1.58 billion
What it does: SoFi is changing the loan industry when it comes to refinancing student loans.
Why it's hot: "," Rampell says.
TheRealReal: online authenticated luxury consignment
Company name: TheRealReal
VC: Canaan's Maha Ibrahim
Relationship: VC is an investor
Funding:$123 million
What it does: The online consignment shop authenticates luxury goods and resells them at low prices.
Why it's hot: " says.
Minted: an online design marketplace
Company name:Minted
VC: Canaan's Maha Ibrahim
Relationship: No relationship. VC just thinks it's cool.
Funding: $89 million
What it does: The online company makes buying custom cards easier and more affordable than ever. It crowdsources its designs for everything from wedding invitations to pillows and homegoods.
Why it's hot: " says.
Earny: money back when a price drops
Company name: Earny
VC: Science's Peter Pham
Relationship: VC is an investor.
Funding: $1.2 million
What it does: Earny tracks the prices on everything you buy and gets you your money back when the price drops.
Why it's hot:"Tracking retailers and claiming price adjustments is something no one thinks to do, but there are millions of unclaimed dollars out there. The team saw an opportunity to build a bot that automates those tasks, without having you lift a finger. It really struck a chord – just a few weeks after Earny launched, Amazon ended their price adjustment policy on everything except TVs," Pham says.
Houseparty: Group video chat
Company name: Houseparty
VC: Science's Peter Pham
Relationship: None. VC just thinks it's cool.
Funding: $69.5 million
What it does: The group video chat app lets people join "parties" of up to 8 people, letting people drop in and out easily depending on who is online.
Away: maker of tech-enabled luggage
Company name:Away
VC: Forerunner Ventures’ Eurie Kim
Relationship: VC is an investor.
Funding:$11 million
What it does: The cult luggage maker developed a huge following for its suitcases that can even charge your phone.
Why it's hot: "With a pre-empted series A round of financing in Q3 2016, Away is ready to put fuel on their fire in 2017 with new product introductions, expanded stores and pop-ups, and more surprises to come," Kim says.
Dia&Co: plus-sized clothing subscription box
Company name:Dia&Co.
VC: Forerunner Ventures’ Eurie Kim
Relationship: No relation. VC just thinks it’s cool.
Funding: $25.01 million
What it does: Plus-sized clothing and accessories retailer delivering its service via a try-on-at-home model.
Why it's hot: "With $20 million in new capital from Sequoia this past Sept 2016, Dia&Co. should have a full pipeline of growth initiatives to expand their service to women nationwide," Kim says.
Amino: a new kind of app maker
Company name: Amino
VC: GV's M.G. Siegler
Relationship: VC is an investor.
Funding: $28 million
What it does:
Marco Polo: a walkie-talkie app that's taken off with teens
Company name: Marco Polo
VC: GV's M.G. Siegler
Relationship:
Funding: $25 million
What it does: Part Snapchat, part walkie-talkie, Marco Polo is an app made by Joya Communications that's popular with teens.
Plowz & Mowz: an on-demand plowing and mowing service
Company name:Plowz & Mowz
VC: Science’s Mike Jones
Relationship: VC is an investor.
Funding:$1.5 million
What it does: Its on-demand landscaping and driveway plowing services is available in eight regions and quickly expanding due to overwhelming demand.
Why it's hot: "The $50 billion exterior home care industry is highly fragmented; Science Inc. invested in Plowz & Mowz because it's the first truly disruptive leader for on-demand booking. The demand is growing — they are on track for an even bigger year in 2017. This past weekend, with the snowfall in the Midwest, they were doing a job every five seconds in Chicago, Minneapolis and Cleveland," Jones says.
Cheddar: a new live stream of business news
Company name: Cheddar
VC: Science's Mike Jones
Relationship: No relationship. VC just thinks it's cool.
Funding: $13 million
What it does: Cheddar is a live and on-demand video news service, focusing on a millennial twist for business news.
Why it's hot: "With live video platforms not fully taking off over the last few years, Facebook Live came on the scene this year and rapidly changed and improved how we consume live streams. Cheddar saw this potential and seized the opportunity to make news easily digestible and enjoyable to watch. I admire how they conquered broadcast news through streaming, and foresee exceptional growth for them in 2017," Jones says.
Musical.ly: instant music videos
Company name: Musical.ly
VC: Greylock's Josh Elman
Relationship: VC is an investor.
Funding: $16 million
What it does: Musical.ly has taken off with teens for its ability to make instant, easy music videos. It's already churning out the next generation of musicians and stars.
Ever: stores photos in the cloud
Company name: Ever (formerly Everalbum)
VC: Greylock's Josh Elman
Relationship:
Funding: $13 million
What it does: Ever automatically backs up your photos on all devices, making it easy to access your memories wherever you are and save space on your phone.
Ripple: a dairy-free alternative to milk
Company name: Ripple
VC: GV's Andy Wheeler
Relationship: VC is an investor.
Funding: $44 million
What it does: Ripple Foods is a food-tech startup that makes a dairy-free milk alternative.
Shyp: makes shipping easier
Company name: Shyp
VC: GV's Andy Wheeler
Relationship: No relationship. VC just thinks it's cool.
Funding: $62 million
What it does: Shyp picks up your packages and handles the packing and shipping for you.
Light: a camera with 16 lenses
Company name: Light
VC: GV's Andy Wheeler
Relationship: VC is an investor.
Funding: $64.7 million
What it does: Light is replacing the DSLR with a compact camera with 16 different lenses.
Shift: a new way to sell your used car
Company name: Shift
VC: GV's Andy Wheeler
Relationship: No relationship. VC just thinks it's cool.
Funding: $74 million
What it does: Shift is a personal concierge service for selling your car, helping coordinate everything from test drives to the DMV paperwork.
Why it's hot:"Shift is bringing a great consumer experience to buying and selling used cars. This is particularly useful whether you’re sending someone to you to inspect your car if selling, or bringing the car to you to test drive it," Wheeler says.
Forge: an always-on game capture for e-sports
Company name:Forge
VC: Social Capital's Arjun Sethi
Relationship: VC is an investor.
Funding: $9 million
What it does: Forge captures a gamer's live stream for free, making it possible for anyone anywhere to stream their gameplay.
Zola: an online wedding registry
Company name: Zola
VC: Social Capital's Arjun Sethi
Relationship: No relationship. VC just thinks it's cool.
Funding: $40.85 million
What it does: Zola is changing wedding registries by making it easy to buy and ship wedding gifts from one site.
Rappi: on-demand delivery for Latin America
Company name: Rappi
VC: Foundation Capital's Charles Moldow
Relationship: VC is an investor.
Funding: $240K
What it does: Rappi is taking the on-demand delivery model, like Postmates, and bringing it to Latin America.
Reserve: an OpenTable challenger
Company name: Reserve
VC: Foundation Capital's Charles Moldow
Relationship: None. VC just thinks it's cool.
Funding: $15 million
What it does: Reserve finds hard-to-get reservations and makes it easy to book from within the app.
ForUsAll: better retirement plans
Company name: ForUsAll
VC: Foundation Capital's Steve Vassallo
Relationship: VC is an investor.
Funding: $13 million
What it does: ForUsAll is trying to radically simplify the 401(K) retirement plan and make it easy and affordable for small businesses to make sure their employees have a shot at a happy retirement.
Digit: an app that saves money for you
Company name: Digit
VC: Foundation Capital's Steve Vassallo
Relationship: No relationship. VC just thinks it's cool.
Funding: $36 million
What it does: After you connect your bank account, Digit takes a look at your balance every couple of days and tucks away money for you, making saving money easy and hassle-free.
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