Diamond Platnumz handed new deal by FIFA World Cup Organizers
Details of Diamond’s new deal with FIFA World Cup
Diamond has been tasked to contribute in the composer of an East African Flavour song that will be used at the 2018 Soccer World Cup in Russia.The singer is among the African stars producing music adaptations for the FIFA Soccer World Cup in June.
Simba was chosen by Tim Horwood, former creative director of MTV Base, who was awarded the contract by Coca-Cola to produce the Southern and East African music adaptations for the highly anticipated event.
Horwood chose artists from Uganda, Tanzania, Ethiopia, Mozambique and SA. They include SA hip-hop artist Cassper Nyovest, Sami Dan from Ethiopia; Lizha James from Mozambique; Ykee Benda, an exciting new artist from Uganda; and Diamond Platnumz.
They are tasked with producing songs which will depict the colours and styles of their countries and challenge negative international stereotypes of Africa.
ALSO READ: Timmy Tdat and Mwalimu Rachel leave Kenyans talking with their steamy photosThe songs will be in the World Cup’s pool of global songs alongside the official Coca-Cola World Cup anthem, “Colours” composed by America’s Jason Derulo.
“Colours” is based on the idea that music brings people together. “Colours is about how we all have an identity. And people should be proud of who they are,” says Derulo.
Artists from all over the world were invited to add their local flavour and represent their regions, creating a pool of songs that will expose audiences to a global diversity. Most of the collaborations were done digitally, but SA hip-hop artist Cassper Nyovest travelled to Los Angeles to record with Derulo.
In the deal, Diamond will perform in the opening ceremony of the world football tournament on 14 June alongside American singer Jason Derulo.
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