Smirnoff Battle of the Beats raising the Bar in the Deejaying space

Being a Dj has over time evolved to be one of the highest paying careers in our country today. The number of events that have been happening lately is a true revelation of how the career has turned out to be lucrative.

You will find hundreds of upcoming DJs in Kenya but only the most hardworking, creative and talented make it to the top.

DJs are part and parcel of the Kenyan entertainment industry. Unlike the past when an artist had to produce an album to be able to sell his music, DJs in Kenya have made it a lot easier for artists to get airplay for their single-song projects.

DJ Roudge displays his new DJ Decks setup after being crowned the winner of Smirnoff Battle of the Beats Pulse Live Kenya

Pursue deejaying careers

Today, parents are more willing to help their children pursue deejaying careers by paying for the academy. Thanks to the DJs who had to go through difficulties to make it a career option

Walk into a bar, wedding, private party name it all, there is one thing in common; a DJ. Unlike in 2000s and 90s, today entertainment scene is being run by Deejays. Bars and restaurants, wedding planners, roadshows, radio shows, live television shows have corporate events have continuously set aside a budget for deejays.

This is the opportunity that Smirnoff Vodka saw while coming up with Smirnoff Battle of the Beats competition. The competition aimed to giving budding 20 DJs across the country a platform to penetrate into the national market.

According to Kenya Breweries Limited Head of Spirits AnnJoy Muhoro, “Smirnoff Battle of Beats has benefited the Kenyan entertainment scene and has revamped the sector by giving training to the young DJs.”

DJ Mellow, DJ Kev, Dj Pierra Makena Pulse Live Kenya

Music, Art and Dance

We ask why not? Smirnoff, the largest vodka brand globally has been associated as a brand that consistently evolves and pushes the envelope continuous to resonate with the youthful and stylish drinkers

The brand Smirnoff is founded on key pillars of Music, Art, Dance and Fashion, all cornerstones of a vibrant and creatively driven society.

Today, Battle of the beats is a culmination of the research led insights that show more and more that Kenyans are increasingly investing in creative arts as a lifestyle.

Kenya breweries has now provided a platform where our consumer can express themselves in this unique art form to enjoy and entertain other Kenyans.

Smirnoff Battle of the Beats Pulse Live Kenya

"We want to continue to connect with our consumers at their touchpoints and this competition is another supporting element for this. Activities like this show the company’s increased focus and investment in the youthful adult drinker segment – as we aim to meet their needs and ensuring we continue to churn-out value propositions that the target audience can appreciate and relate with".