The terrifying 'It' trailer people are obsessed with just broke a viewing record

The previous record holder was "The Fate of the Furious" back in December with 139 million views in a day.

It.Warner Bros.

The latest scary adaptation of the classic Stephen King novel had its trailer premiere on Wednesday, and it completely blew up. In the first 24 hours, the trailer was viewed globally 197 million times.

That's a new record, according to Deadline.

The previous record holder was "The Fate of the Furious" back in December with 139 million views in a day. According to the trade, 81M views and over 1.8M shares of the "It" trailer came from US Facebook instances alone.

The movie about the frightening clown Pennywise and the seven kids who try to destroy him doesn't hit theaters until September, so expect a few more trailers before then.

But New Line and Warner Bros. are certainly pleased with the reaction so far.

Watch the trailer (again) here:

IT - Official Teaser Trailer

JOIN OUR PULSE COMMUNITY!

Eyewitness? Submit your stories now via social or:

Email: news@pulselive.co.ke

Recommended articles

Amazing transformation of 21-year-old man bullied for being born different (video)

Amazing transformation of 21-year-old man bullied for being born different (video)

Abel Mutua's movie makes over Sh4M in 5 days

Abel Mutua's movie makes over Sh4M in 5 days

How Janet Mbugua's husband Eddie landed Sh240 million deal with Chinese investors

How Janet Mbugua's husband Eddie landed Sh240 million deal with Chinese investors

5 things you should never do to please a woman

5 things you should never do to please a woman

British MP claims she didn't know her flat was owned by the Kenyatta family

British MP claims she didn't know her flat was owned by the Kenyatta family

Janet Mbugua's husband thrown at the centre of nasty fight at Ole Sereni Hotel [Video]

Janet Mbugua's husband thrown at the centre of nasty fight at Ole Sereni Hotel [Video]

Sh79,000 per month jobs for Kenyans without degrees

Sh79,000 per month jobs for Kenyans without degrees

Diamond Platnumz splashes Sh5.2 Million on new Gold & Diamonds Chain [Video]

Diamond Platnumz splashes Sh5.2 Million on new Gold & Diamonds Chain [Video]

Alikiba's Wife Amina reveals name of their 2nd born son for the first time

Alikiba's Wife Amina reveals name of their 2nd born son for the first time