Apple's online store is running a rare sale on Beats headphones (AAPL)

Is this a big change in Apple's retail strategy?

___6543583___https:______static.pulse.com.gh___webservice___escenic___binary___6543583___2017___4___18___12___57b7a4e4ce38f2c0008b7eaa

As a luxury brand of sorts, Apple usually sells its products for exactly its manufacturer's suggested retail price, especially in its retail stores.

But Apple is breaking that tradition with a sale on Beats, Apple's audio-focused brand. MacRumors reports that three Apple products are on sale online and at stores, with some discounts as high as 25%.

Apple's site lists the prices as "special."

Here are the discounted products:

Note that the three Beats products on sale are not the latest or most high-tech. Apple last fall launched a new Pill and Solo headphones that pair more easily with Apple products, so these products have been largely replaced in the Beats lineup. The EP headphones are the entry-level pair that was introduced in September.

While the online Apple store has a section called Refurbished and Clearance, or Special Deals, it's focused on refurbished products that are about 10% off.

Apple's head of retail, Angela Ahrendts, comes from a background in luxury retailers and likely isn't pushing a strategy of heavy discounting. In its last sale, Apple offered discounts on its dongles and computer monitors — a reaction to consumers who were upset about the lack of port options on the new MacBook.

Regular discounts have become a staple of other retailers like department stores whose customers have shown they won't buy unless something is marked down. This Apple sale could be the start of a new retail strategy — or Apple could just have some older Beats it needs to get rid of.

Know anything about the Apple retail shakeup? Email the author at kleswing@businessinsider.com.

JOIN OUR PULSE COMMUNITY!

Unblock notifications in browser settings.

Eyewitness? Submit your stories now via social or:

Email: news@pulselive.co.ke

Recommended articles

Top 10 happiest countries in Africa in 2022

Top 10 happiest countries in Africa in 2022

9 most expensive African countries to rent a one bedroom apartment, based on property price to income ratio

9 most expensive African countries to rent a one bedroom apartment, based on property price to income ratio

Here are the top 10 cities in Africa where the most rich people live

Here are the top 10 cities in Africa where the most rich people live

Africa’s richest man Aliko Dangote poised to overtake another Russian billionaire Vladimir Lisin on Bloomberg billionaires list

Africa’s richest man Aliko Dangote poised to overtake another Russian billionaire Vladimir Lisin on Bloomberg billionaires list

These 6 countries have the highest unemployment rates in Africa

These 6 countries have the highest unemployment rates in Africa

Mzee Kibor's will made public, revealing how vast wealth and millions will be distributed

Mzee Kibor's will made public, revealing how vast wealth and millions will be distributed

Ini Edo posts new photos amid reports of welcoming a baby through surrogacy

Ini Edo posts new photos amid reports of welcoming a baby through surrogacy

Referee behind chaos at AFCON was rushed to hospital after match

Referee behind chaos at AFCON was rushed to hospital after match

Eddie Butita speaks on his fallout with Miss Mandi, offers her a job

Eddie Butita speaks on his fallout with Miss Mandi, offers her a job